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About us

Our story

Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.

To this day Joha’s focus is exactly the same as it was 50 years ago: uncompromising quality, the finest wool, a great fit and great design. Joha was the first company to create wool underwear for children and has been leading the European market for the past 35 years.

The Joha brand is sold in size 40-150 in almost 900 stores in Denmark, Norway, Sweden, Finland, Iceland, Germany, Belgium, Holland, England, Russia and Japan.

Today Joha employs approximately 350 people in Europe.

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Our wool

THE UNIQUE QUALITIES OF WOOL

Wool has an amazing ability to absorb moisture and will keep your child dry, protecting the health and well-being of the little ones.

With its isolating qualities wool naturally regulates the body temperature – nice and warm when it’s chilly and cooling on the body when it’s hot. Ideal for both winter and summer.

Wool absorbs the body's perspired moisture and can absorb up to 40% of its own weight. Cotton in comparison only absorbs 8%. Furthermore, wool is gentle to the skin and for very sensitive skin we have developed a special wool quality with a cotton lining.

Our cotton

THE SOFTEST COTTON

All our cotton styles are of the highest quality.
We also have an entire collection made of 100% organic cotton.

Our values

WE CARE FOR THE ENVIRONMENT

Joha prioritizes environmentally responsible production methods and was one of the first Danish businesses approved to use the EU ECOLABEL.

The use of the EU ECOLABEL certificate is only permitted for companies who can document that their products are produced in accordance with the strict environmental standards of the EU. Furthermore, the international Woolmark recognizes and certifies all Joha’s wool products.

Woolmark is one of the most renowned textiles certificates in the world. Products carrying this label are tested to meet the strict standards of The Woolmark Company. That means you are guaranteed the best quality and the purest wool.

Most recently we got the "Animal Welfare" certificate.