Our story
Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.
To this day Joha’s focus is exactly the same as it was 50 years ago: uncompromising quality, the finest wool, a great fit and great design. Joha was the first company to create wool underwear for children and has been leading the European market for the past 35 years.
The Joha brand is sold in size 40-150 in almost 900 stores in Denmark, Norway, Sweden, Finland, Iceland, Germany, Belgium, Holland, England, Russia and Japan.
Today Joha employs approximately 350 people in Europe.
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