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Revision as of 04:49, 29 August 2015
PENN iGEM 2015
RECEIVER
Fueled by celebrities from coast to coast wearing UGG boots and slippers on their downtime, an entirely new era of fashion was carved out. As a result, the desire and love for UGG increased as people wanted to go deeper into this relaxed UGG experience. UGG began offering numerous color and style variations on their sheepskin boots and slippers. Cold weather boots for women and men and leather casuals were added with great success. What started as a niche item, UGG sheepskin boots were now a must-have staple in everyone's wardrobe. More UGG collections followed, showcasing everything from knit boots to sneakers to wedges, all the while maintaining that luxurious feel UGG is known for all over the world. UGG products were now seen on runways and in fashion shoots from coast to coast. Before long, the love spread even further.