Difference between revisions of "Team:Penn/Receiver"

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    <h10><span class="first-character ny">B</span>reaking into the New York fashion world is no easy task. But by the early 2000's, UGG Australia began to take it by storm. The evolution of UGG from a brand that made sheepskin boots, slippers, clogs and sandals for an active, outdoor lifestyle to a brand that was now being touted as a symbol of a stylish, casual and luxurious lifestyle was swift. Much of this was due to a brand repositioning effort that transformed UGG into a high-end luxury footwear maker. As a fashion brand, UGG advertisements now graced the pages of Vogue Magazine as well as other fashion books. In the mid 2000's, the desire for premium casual fashion was popping up all over the world and UGG was now perfectly aligned with this movement.</h>
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    <p><span class="first-character sc">T</span>he light producing component of the communication system is initiated by a constitutive promoter (BBa_J23100) and followed by an RBS and the lux box. Expression of the genes in the lux box is responsible for producing luminescence. The box contains the following genes in order: LuxC, D, A, B, E and G. Lux A and B are responsible for encoding two subunits of bacterial luciferase. The genes LuxC, D, and E code for the substrate for the light emitting reaction, tetradecanal. The luxG gene has no known function, however, inclusion of the gene is known to increase light output. The circuit is completed with a stop codon and a terminator. </p>
 
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     <p class="margin-top-10">Fueled by celebrities from coast to coast wearing UGG boots and slippers on their downtime, an entirely new era of fashion was carved out. As a result, the desire and love for UGG increased as people wanted to go deeper into this relaxed UGG experience. UGG began offering numerous color and style variations on their sheepskin boots and slippers. Cold weather boots for women and men and leather casuals were added with great success. What started as a niche item, UGG sheepskin boots were now a must-have staple in everyone's wardrobe. More UGG collections followed, showcasing everything from knit boots to sneakers to wedges, all the while maintaining that luxurious feel UGG is known for all over the world. UGG products were now seen on runways and in fashion shoots from coast to coast. Before long, the love spread even further.</p>
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     <p class="margin-top-10">When the New York fashion community notices your brand, the world soon follows. The widespread love for UGG extended to Europe in the mid-2000's along with the stylish casual movement and demand for premium casual fashion. UGG boots and shoes were now seen walking the streets of London, Paris and Amsterdam with regularity. To meet the rising demand from new fans, UGG opened flagship stores in the UK and an additional location in Moscow. As the love spread farther East, concept stores were opened in Beijing, Shanghai and Tokyo. UGG Australia is now an international brand that is loved by all. This love is a result of a magical combination of the amazing functional benefits of sheepskin and the heightened emotional feeling you get when you slip them on your feet. In short, you just feel better all over when you wear UGG boots, slippers, and shoes.</p>
 
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Revision as of 05:02, 29 August 2015

PENN iGEM 2015



RECEIVER

The light producing component of the communication system is initiated by a constitutive promoter (BBa_J23100) and followed by an RBS and the lux box. Expression of the genes in the lux box is responsible for producing luminescence. The box contains the following genes in order: LuxC, D, A, B, E and G. Lux A and B are responsible for encoding two subunits of bacterial luciferase. The genes LuxC, D, and E code for the substrate for the light emitting reaction, tetradecanal. The luxG gene has no known function, however, inclusion of the gene is known to increase light output. The circuit is completed with a stop codon and a terminator.

When the New York fashion community notices your brand, the world soon follows. The widespread love for UGG extended to Europe in the mid-2000's along with the stylish casual movement and demand for premium casual fashion. UGG boots and shoes were now seen walking the streets of London, Paris and Amsterdam with regularity. To meet the rising demand from new fans, UGG opened flagship stores in the UK and an additional location in Moscow. As the love spread farther East, concept stores were opened in Beijing, Shanghai and Tokyo. UGG Australia is now an international brand that is loved by all. This love is a result of a magical combination of the amazing functional benefits of sheepskin and the heightened emotional feeling you get when you slip them on your feet. In short, you just feel better all over when you wear UGG boots, slippers, and shoes.