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− | <h2><span style="color:#39B54A">Value proposition</span></h2>
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− | <div class="division">
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− | <div class="half">
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− | <p>Generate, organize and distribute knowledge about Synthetic biology through public events related to science and technology and a web page in which:</p>
| + | |
− | <ul>
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− | <li>all the activities are published and documented</li>
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− | <li>all the protocols and methodologies are open access</li>
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− | <li>all the information about SB events is uploaded</li>
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− | <li>there is a friendly design which allows to easily contact the members of the organization</li>
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− | <li>there is a section where customers can leave comments, visible for all the community.</li>
| + | |
− | </ul>
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− | <h2><span style="color:#39B54A">Channels</span></h2>
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− | <p>OpenBioChile will communicate about its activities through several channels:</p>
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− | <ul>
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− | <li>the organization’s web page</li>
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− | <li>social networks: mail, facebook, twitter, etc.</li>
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− | <li>scientific events</li>
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− | <li>interventions in educational institution</li>
| + | |
− | </ul>
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− | </div>
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− | <div class="half last">
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− | <h2><span style="color:#39B54A">Customer relationship</span></h2>
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− | <p>Since the organization aims to reach different kinds of customers, the relationship must be based on a close and careful listening of their necessities and the provided answers must be adequate to their preferences.</p>
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− | <h2><span style="color:#39B54A">Flow of income</span></h2>
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− | <p>As the organization doesn’t dedicate its activity to the generation of a specific product, the income will mainly come from:</p>
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− | <ul>
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− | <li>public funds</li>
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− | <li>particular donations</li>
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− | </ul>
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− | </div>
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− | </div>
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− | <div class="division">
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− | <div class="half">
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− | <h2><span style="color:#39B54A">Key resources</span></h2>
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− | <p>Since the organization wants to promote the development of such a new field in Chile like Synthetic Biology, its members have to obtain several key resources:</p>
| + | |
− | <ul>
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− | <li>Human resources:<br/>
| + | |
− | <ul>
| + | |
− | <li>One or several experts in Scientific and/or Engineering disciplines</li>
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− | <li>Professionals of the educative field</li>
| + | |
− | <li>Lawyers for legal issues</li>
| + | |
− | <li>Economy experts to lead with business issues</li>
| + | |
− | <li>Graphic Designer to develop a friendly and professional web page</li>
| + | |
− | <li>To satisfy this necessity the organization chose members whose abilities correspond to these profiles: students and teachers from three different universities, all with knowledge about Synthetic Biology, and relatives whose professional career is connected to legal and business issues.</li>
| + | |
− | </ul>
| + | |
− | </li>
| + | |
− | <li>Funding:<br/>
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− | As the organization does not possess a productive line, it does not have access to a constant flow of income, which makes it very dependant on public funds or particular donations, so funding becomes a key issue</li>
| + | |
− | <li>Internet Domain:<br/>
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− | Since the main value and channel communication of the organization is its web page, it is absolutely necessary to count with an internet domain which supports a highly developed and professional web page.</li>
| + | |
− | </ul>
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− | </div>
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− | <div class="half last">
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− | <h2><span style="color:#39B54A">Key activities</span></h2>
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− | <ul>
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− | <li>Workshops/Ferias SB.</li>
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− | <li>Documentation and regular reports about the projects being developed.</li>
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− | <li>Registration of the construction process of biological modules.</li>
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− | <li>Registration of the construction process of low cost equipments.</li>
| + | |
− | <li>Content generation for educational institutions related with Science and Synthetic Biology.</li>
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− | <li>Outreach activities to bring SB to the large public and to raise awareness about this new field.</li>
| + | |
− | </ul>
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− | <h2><span style="color:#39B54A">Key Partners</span></h2>
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− | <ul>
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− | <li>Educational Institutions.</li>
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− | <li>Research Centres in Biotechnology.</li>
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− | <li>Entrepreneurs (empowerment).</li>
| + | |
− | </ul>
| + | |
− | </div>
| + | |
− | </div>
| + | |
− | </article>
| + | |
− | <article>
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− | <h2><span style="color:#39B54A">i. Costs Structure</span></h2>
| + | |
− | <div class="division">
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− | <div class="half">
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− | <p>The most relevant costs associated to the organization’s activities are:</p>
| + | |
− | <ul>
| + | |
− | <li>The communication campaign (web page, advertising cartels for forums, scientific/technological events, etc)</li>
| + | |
− | <li>Wages</li>
| + | |
− | </ul>
| + | |
− | <p>Connexion with the environment</p>
| + | |
− | <p>In order to identify PLA users and people interested in this new methodology, we talked with several institutions and representatives. Since the idea of our project had born talking with the Fab Lab of the University of Chile, as mentioned in the project time line (hyperlink), we presented our project to the director of the Fab Lab, who wrote us a letter of inquiry (<a href="#" target="_blank">download here ****FALTA</a>).</p>
| + | |
− | <p>We also went to talk with Andres Briceño, co-founder of the Santiago Fab Lab, to make our project cross the frontier of the University and see if there was a real need or interest for biological PLA.</p>
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− | <p>There, we discovered other ways to use PLA, since in this Fab Lab they combine PLA with other biodegradable materials such as wood to make composite materials and help the technology to reach the market. Indeed, if PLA is quite used to build prototypes, product designers don’t like working with it because plastic products are not as attractive as wood products, for instance. So the idea of mixing PLA with a more “esthetical” material such as wood allows a friendly design for many objects, which makes composite PLA a good candidate for new 3D-printed products. Moreover, composite PLA can have better mechanical properties than PLA according to the material it is mixed with, and can last more than 2 years without losing its biodegradable properties, which allows a wider range of uses.</p>
| + | |
− | </div>
| + | |
− | <div class="half last">
| + | |
− | <p>When we presented our project, Andres Briceño agreed that although costs can vary a lot according to the country of origin, it is expensive to buy PLA. He added that if we could demonstrate our fabrication process is cheaper than the current ones, the project would turn very attractive for many digital fabrication laboratories, for he gave us his support at the end of the visit, signing us another letter of inquiry (download here).</p>
| + | |
− | <p>In parallel, we tried to connect our project with the environmental problematic, looking for an institutional support to evaluate the potential of biological PLA. We reached the Government through the Ministry of the Environment, which manifested its interest through a letter of inquiry (download here), in which it recognizes the importance of “the fabrication of biodegradable materials which implies fewer possible impacts on the environment”.</p>
| + | |
− | <p>In order to evaluate those impacts, the positive and negatives ones, we met with Claudia Mac Lean, in charge of the Sustainability Office of the Faculty. She offered us to present our project to her pupils in the context of a Sustainable Project Workshop and to help us with an analysis of impacts through the Life Cycle Assessment methodology. And here we are.</p>
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