Difference between revisions of "Team:Macquarie Australia/Practices/Mythbusters"
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<figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Practices"><img src="https://static.igem.org/mediawiki/2015/5/52/MqAust_4HumanPractices_v05a-150dpi.png" width="220px" alt="Link to Practices page"></a></figure> | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Practices"><img src="https://static.igem.org/mediawiki/2015/5/52/MqAust_4HumanPractices_v05a-150dpi.png" width="220px" alt="Link to Practices page"></a></figure> | ||
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| + | <div class="centreStuffInline"> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/IntegratedHP"><img src="https://static.igem.org/mediawiki/2015/3/3d/MqAust_BubbleHP_1Integrated.png" width="110px" alt="Link to Integrated Human Practices page"></a></figure> | ||
| + | <figure class="specialInline"><img src="https://static.igem.org/mediawiki/2015/e/e3/MqAust_BubbleIHP_1Myths.png" width="90px" alt="Chlorophyll Mythbusters page"></figure> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Practices/Implementation"><img src="https://static.igem.org/mediawiki/2015/c/c0/MqAust_BubbleIHP_2BusImp.png" width="90px" alt="Link to Implementation Strategy page"></a></figure> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/ModelingIntern"><img src="https://static.igem.org/mediawiki/2015/4/41/MqAust_BubbleIHP_3Intern.png" width="90px" alt="Link to Internship page"></a></figure> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Outreach"><img src="https://static.igem.org/mediawiki/2015/f/f9/MqAust_BubbleHP_2Outreach.png" width="110px" alt="Link to Education and Public Engagement page"></a></figure> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Practices/SYTYCS"><img src="https://static.igem.org/mediawiki/2015/5/50/MqAust_BubbleEPE_1Sytycs.png" width="90px" alt="Link to So You Think You Can Synthesise page"></a></figure> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Practices/MqOpenDay"><img src="https://static.igem.org/mediawiki/2015/e/ed/MqAust_BubbleEPE_2OpenDay.png" width="90px" alt="Link to Macquarie University Open Day page"></a></figure> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Collaborations"><img src="https://static.igem.org/mediawiki/2015/d/db/MqAust_BubbleHP_3Collaborate.png" width="110px" alt="Link to Collaborations page"></a></figure> | ||
| + | <figure class="specialInline"><a href="https://2015.igem.org/Team:Macquarie_Australia/Meetups"><img src="https://static.igem.org/mediawiki/2015/f/fc/MqAust_BubbleHP_4Meetups.png" width="110px" alt="Link to Meetups page"></a></figure> | ||
</div> | </div> | ||
<h2>Chlorophyll Mythbusters</h2> | <h2>Chlorophyll Mythbusters</h2> | ||
| − | <p> | + | <p>The chlorophyll molecule is a major component of the photosynthetic pathway and our iGEM project. |
| + | In developing our business implementation strategy and discussing the project with members of the public, we realised that there is significant public discourse about chlorophyll and that this may influence the reception of our project. | ||
| + | We wanted to comprehend the narrative around chlorophyll and identify ways in which we can influence public perception to encompass properties of the molecule that relate to how we intend to utilise it.</p> | ||
| + | <p>Through our research we’ve found that the media positions chlorophyll as a natural and potent way to treat a variety of ailments and encourages its ingestion via concentrated supplements.</p> | ||
| + | <p>In an attempt to present the health claims as scientifically legitimate, the findings of peer reviewed journals are often misrepresented.</p> | ||
| + | <p>The infographic below details the exaggerated claims made by websites regarding chlorophyll and contrasts them with the actual findings of the journals referenced.</p> | ||
| − | <div class="centreStuffInline"> | + | <div class="centreStuffInline"> |
<figure class="specialInline"><img src="https://static.igem.org/mediawiki/2015/a/a5/MQAust_Mythbusting_infographic_v1.png" alt="Modelling page"></figure> | <figure class="specialInline"><img src="https://static.igem.org/mediawiki/2015/a/a5/MQAust_Mythbusting_infographic_v1.png" alt="Modelling page"></figure> | ||
</div> | </div> | ||
Revision as of 10:10, 13 September 2015
Chlorophyll Mythbusters
The chlorophyll molecule is a major component of the photosynthetic pathway and our iGEM project. In developing our business implementation strategy and discussing the project with members of the public, we realised that there is significant public discourse about chlorophyll and that this may influence the reception of our project. We wanted to comprehend the narrative around chlorophyll and identify ways in which we can influence public perception to encompass properties of the molecule that relate to how we intend to utilise it.
Through our research we’ve found that the media positions chlorophyll as a natural and potent way to treat a variety of ailments and encourages its ingestion via concentrated supplements.
In an attempt to present the health claims as scientifically legitimate, the findings of peer reviewed journals are often misrepresented.
The infographic below details the exaggerated claims made by websites regarding chlorophyll and contrasts them with the actual findings of the journals referenced.
