Key Achievements

• Increased accessibility to information about synthetic biology by arranging unique events
• Creation of a dialogue with the industry to adapt our project according to real world needs
• Successful collaborations with iGEM teams
• Collaboration and advice panels with leading experts in cancer research, synthetic biology, and bioethics

• School workshop
• Synthetic and Computational Biology Mixer convention (hosted by Innovation Endeavors, co-founded by Eric Schmidt, Google CEO)
• Synthetic biology lesson curriculum

• Radio
• Social networks (FB, Twitter)- thousands of followers
• Video
• Media
• Launch of external website

• Discussion with bioethics experts

• China-Amoy university, article
• France-Aix-Maseille, Questioner
• Israel-Technion, synthetic biology convention

• With experts from the fields of: cancer, synthetic biology, and genetics

• Science on the Bar
• Conventions

• Chief Scientist Office (Ministry of Health)
• University President, Rector, and deans
• Director of the Oncology Department at Soroka Medical Center

• Lecture to Young Entrepreneurs Program project, and prestigious entrepreneurship MBA program from Monash University in Australia
• Meeting with CEOs of synthetic biology companies
• Crowd funding
• Meeting with Venture Capital

Culture and education

School workshop

Exposing children to science is crucial for creating the next generation of researchers and their supporters. Therefore, we wanted to make sure that we reach not only adults but children and teenagers as well, to get them thinking at an early age about synthetic biology and the challenges and possibilities it offers.

On the morning of 18th June, members of our iGEM team gave a lecture at Degania school (Hebrew-Arabic bilingual school). They taught 5&6 grade class and were amazed from the level of questions and knowledge they demonstrated! They introduced the basic knowledge of Synthetic Biology to the students. Afterwards, they divided the class to 2 groups and played a quiz game (the winning group received a prize). We ended the workshop with an experiment on growing bacteria, using the bacteria they naturally have on their hands.

They were curious about the biology world and asked many questions related to our work. Throughout all of our activities we consulted with iGEM BGU alumni polices & practices team. They advised us to use the great "SynBio Activity Kit for Kids" (iGEM BGU 2013), that includes detailed explanation about the activities plus all materials needed.

Synthetic and Computational Biology Mixer convention

On July 7th, we participated in Synthetic and Computational Biology Mixer Convention that was held in Tel-Aviv, and was hosted by Innovation Endeavors - early stage VC co-founded by Eric Schmidt (Google executive chairman). We presented our project in front of entrepreneurs, researchers, and students.

Synthetic biology lesson curriculum

Public outreach

Radio

On June 9th and september 16th we were interviewed by two of the leading radio channels in Israel.
We explained about synthetic biology, and presented our project.

Social networks (FB, Twitter)

In addition to reaching out to people based locally and across the country, we wanted to communicate with people on a global scale. To achieve this; we utilized Facebook and Twitter to reach fellow iGEM teams, friends, family and indeed anybody who is interested in what we had to say! We posted news articles, updates on our progress, and more.

In total, we gained 3,674 followers on Facebook, and 214 followers on Twitter.
The majority of people who liked us on Facebook were based in Israel, but we also had plenty of ‘likes’ from people all across the globe.

Video

We invested a lot of time and effort in a short video animation that will allow us to reach the widest audience possible. For many people, synthetic biology might be scary, difficult, and complicated. Through a video, we might be able to show these people a new point of view of synthetic biology, and allow them to visualize our idea and create an exciting adventure in their mind. In the video we also explained about the iGEM competition and our project.

Media

The project was covered in:
- the most popular news website in Israel, Ynet News.
- University main website page
- Podcast

Website

We launched an external website.

Social events

Science on the Bar

On September 9th we held a lecture at a bar in Tel Aviv, according to the concept of "science on the bar" which is very trendy in Israel. We told the audience about the project, and the competition itself. In addition, there was a performance by a stand-up comedian who recovered from cancer. He created a stand-up act about his life with the disease and his personal process. He claims that he has been cured thanks to his humor.

Conventions

We attended various conferences and discussions.

• We presented at the Synthetic and Computational Biology Mixer Convention.
• Lectured to Monash-Ben Gurion Universities Entrepreneurship Program Students.
• We presented at YEI (Young Entrepreneurs Israel) convention. YEI is the leading organization in Israel providing extra curriculum entrepreneurial education for youth of all social classes and segments. Providing the youth with entrepreneurial knowledge and experience creates a solid foundation for Israel’s future economic progress.
• On September 9th, We were invited along with the other Israeli iGEM teams to the Technion - Mini Jamboree Event.
  Here, each team presented their project, and a panel of judges asked questions and gave tips for improvement and better preparation for the Giant Jamboree in Boston

Collaboration with other iGEM teams

France-Aix-Maseille, Questioner

Aix-Marseille Université (France), proposed a collaboration. They needed to collect a lot of information about chewing-gum and GMOs around the world. Since we love chewing-gum we immediately decided to participate. They prepared a small survey, and we went to the country streets and interviewed random people. It was a fun challenge. We received a gold badge for our help.

China-Amoy university, article

Amoy university issued monthly newsletter. We had the honor to collaborate and publish an article about our project in the fifth issue of 2015 Newsletter.

Israel-Technion, Mini Jamboree

On September 9th, We were invited along with the other Israeli iGEM teams to the Technion - Mini Jamboree Event.
At the meet-up, each team presented their project, and a panel of judges asked questions and gave tips for improvement at the end of each presentation

Collaboration and panels

Round table

Mentors are one of the most valuable resources an entrepreneur should tap into. The idea of launching a project should no longer be a scary or daunting experience, riddled with unknowns. It should be a collaborative experience accumulating the learnings of the hundreds of local entrepreneurs who have already built successful businesses, and can help you move faster and avoid known pitfalls based on their years of experience.

Therefore, from the very beginning we engaged experts who have a deep understanding of cancer in order to ensure that our project is addressing a genuine need as defined by those who know best. On May we organized a roundtable discussion with top researchers from the research fields of cancer diagnostics and therapy, Genetics and biology. We wanted the BEST mentorship and advices from the top experts.
We managed to bring together the following experts:
Prof. Roni Apte, Microbiology, Immunology and Genetics expert

Prof. Etta Livneh, Immunology and Genetics expert

Dr. Ayelet David, Cancer, nano medicine, polymers, pharmacology

Dr. Levaot NoamPhysiology and Cell Biology

Special meetings

Chief Scientist

We presented the details of our project to other scientists, in order to raise awareness of the field of synthetic biology and incite constructive discussions regarding the scientific specifications of our project. Meeting with Chief Scientist Office (Ministry of Health) - We met with Dr. Ami Ben-Yehuda, Director of the Department of Medical Research. He gave us highlights and insights for research and presentation. The meeting was very fruitful and interesting, and helped us with our research.

University president and deans

In order to expose our project in the Israel in general and in our university in particular, and in order to raise funds, we met with the deans of various faculties. We presented the project and its importance for promoting entrepreneurship, innovation and involvement of students beyond the curriculum. The deans were happy to see that their faculty and students involved in such a unique project.

Director of Oncology department in Soroka Medical Center

Meeting with Prof. Samuel Ariad, the director of Oncology department in Soroka Medical Center. We presented our project and received scientific and clinical advices.